Sweet Lane...a MISSION that's more than just clothes

Hi, it’s Lane! 💖

Sometimes I can be a little hard on myself, but I’m learning something really important… to talk to myself the same way I talk to my friends—with kindness, love, and encouragement. I think all of us need that reminder sometimes. 💕

Sweet Lane started with a simple idea: to make clothing and affirmation stickers that inspire girls like us to believe in ourselves—starting with self-kindness. I mean, if you’d never tell your friend she’s ugly, then why in the world would you ever say that to yourself?! That doesn’t even make sense!

I want our designs to be art that makes people smile, feel happy, feel comfy, and feel confident. And the stickers that come with the clothes? Those are meant to be the little reminders you put on your water bottle, laptop, or binder and read every single day until you can’t help but believe them. That’s why each design comes with affirmation stickers that say things like I can, I will, and I am. They’re tiny reminders that you are strong, creative, kind, and amazing exactly the way you are.

I love designing artwork with my mom—my mentor, my bestie, my number one supporter. Every tee and every item we make is supposed to mean something. We want girls to feel good on the inside and the outside.

Our motto, “A Brand with a Desire to Inspire,” isn’t just something we say—it’s something we live by. Sweet Lane is all about confidence, creativity, and connection. And when you wear one of our designs, I hope you feel like you’re part of something bigger… a movement that reminds every girl that she is enough, just as she is.

💖 #StaySweetStayPositive 💖